People hold the process together
It works while everyone remembers the next step. It fails when attention moves elsewhere.
Product systems builder
I turn a messy business workflow into a focused, production-ready system that your team owns.
For founders and operations leads at Australian B2B companies whose processes live across people, spreadsheets, inboxes and too many disconnected tools.
You are probably here because
One of these is currently true.
The prototype cannot survive production
The happy path works. Errors, retries, access rules and an audit history do not.
Your tools disagree about what happened
The CRM, spreadsheet and automation each hold a different version of the same state.
The automation still needs constant watching
A scheduled job exists, but people still decide, repair and reconstruct the work every day.
You cannot explain the failure
Something stopped, duplicated or sent incorrectly, and the system left no useful evidence.
The product is trapped in someone else's account
The code may be yours, but the hosting, database or keys still belong to a contractor.
Services
Start with the smallest useful system.
Every build begins with a bounded outcome. Larger systems are earned through evidence, not assumed on day one.
01
Product and pipeline Blueprint
Turn an unclear problem into a workflow, architecture, MVP boundary, risk register and fixed build plan.
02
Focused MVP build
One primary user and one valuable workflow, with a real interface, data model and production release.
03
Operational pipeline build
Replace manual hand-offs with explicit state, human approval, monitoring, recovery and a readable run history.
04
Stabilise and scale
Diagnose a fragile system across application, data, automation and deployment boundaries, then fix what evidence supports.
The approach
Four gates from brief to ownership.
The next phase starts only when the current decision is clear and approved.
Brief
Purpose, users, emotion, positioning, workflow, constraints and the first release boundary.
Design system
Visual direction, tokens, components, responsive behaviour and critical product states.
Build and verify
One vertical slice first, then implementation, integration tests, failure paths and release evidence.
Handover
Client-owned accounts, documentation, training, access review and observed acceptance.
Ownership by design
The handover starts before the build.
- Production repositories, hosting, databases and vendor accounts belong to your organisation.
- Access uses named roles or OAuth. Passwords and recovery codes are never collected.
- Every release has an identified source version, smoke test and rollback route.
- Known limitations, operating costs and recovery steps are documented.
- Studio access is removed or explicitly retained under a separate support agreement.
About Ignis
A focused product systems practice.
You work directly with the person shaping the system, writing the code and preparing the handover.
The work sits where application, database, integrations and deployment meet. That boundary is where operational systems usually become difficult to trust.
Agents support exploration, implementation and review. Architecture, security, acceptance and release decisions remain human-owned.
Contact
Tell me what is broken.
Describe the process, who touches it, and what happens when it fails. I will reply within one working day from Melbourne.
Email hello@ignis.buildNothing is sent automatically.